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Volkswagen Migrator Bird
Volkswagen recently promoted the Ski Team SUV in Sweden with The Migrator Bird, an integrated advertising campaign featuring a migrating osprey. The winter makes Sweden a harsh place to live. Swedes...
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Volkswagen Side Assist Warnings
Volkswagen is running a series of three television commercials promoting Side Assist technology. “Closet”, “Bathroom” and “Living Room” use suspense to represent the shock experienced by motorists when...
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Volkswagen Original Parts Puzzles
Don’t rely on something just because it fits. That’s the message of this print advertising campaign from Volkswagen Brazil, promoting Volkswagen Original Parts. Wooden puzzles are used to demonstrate...
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Volkswagen Feeling Carefree to Take On Me
Volkswagen USA is running “Feeling Carefree”, a 45-second commercial featuring a rehash of the 1985 A-ha animated music video hit “Take On Me“. An executive daydreams about his new Volkswagen in pencil...
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Unintroducing the Volkswagen Bus
Volkswagen Brazil is running a print and online advertising campaign promoting the discontinuation of the Volkswagen Bus. The last Volkswagen Bus (Kombi) in the world will be manufactured in Brazil...
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Volkswagen Optical Illusion Photography Recreated
Volkswagen is promoting 360° Area View Camera in a print advertising campaign using optical illusions in photography. “One angle is not enough. Volkswagen 360° Area View Camera.” Four trick photos...
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Volkswagen Think New
Volkswagen has launched “Think New”, a new multi-stage advertising campaign focused on innovation. The “Think New” campaign underlines the innovative strength of the brand Volkswagen, focusing on...
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VW Denim Road
Volkswagen is promoting the new Beetle Denim with “VW Denim Road”, an integrated advertising campaign connecting denim sticking with the road form. This is the latest incarnation of the iconic Beetle...
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Volkswagen Humans Adapt
Volkswagen France is running “Humains”, a commercial promoting the brand’s environmental credentials. Earlier in the month the French government announced plans to phase out petrol and diesel powered...
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Volkswagen Arteon as sensed by blind photographer Pete Eckert
Volkswagen is promoting the new Arteon 4-door fastback with an advertising campaign featuring blind photographer Pete Eckart. At the centre of the campaign is an inspiring mini documentary exploring...
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